Privacy Policy

Last Updated: [Insert Date]

Welcome to Cheap Hook And Shank Store (“we,” “us,” or “our”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website hookandshank.com or make purchases from our online store specializing in fly tying accessories.

1. Information We Collect

We collect the following types of information to provide and improve our services to fly tiers worldwide:

• Personal Information: When you make a purchase, we collect your name, email address, shipping address, payment information (processed securely through our payment gateways), and phone number (optional for shipping updates).
• Order Information: Details about the fly tying products you purchase, including hooks, hackle, UV resins, tools, and other accessories.
• Technical Information: IP address, browser type, device information, and website usage data collected through cookies and similar technologies.
• Communication Data: Records of your correspondence with us if you contact our customer service team.

2. How We Use Your Information

We use your information to:

• Process and fulfill your orders for fly tying materials
• Provide secure payment processing through our trusted partners (Visa, MasterCard, JCB, PayPal)
• Send order confirmations, shipping notifications, and delivery updates
• Respond to your inquiries about products like hackle, vises, or adhesives
• Improve our website and product offerings based on usage patterns
• Prevent fraud and enhance the security of our transactions
• Comply with legal obligations related to international sales (excluding certain Asian and remote regions)

3. Data Sharing and Disclosure

We value your privacy and only share your information when necessary:

• Payment Processors: We share payment information with Visa, MasterCard, JCB, and PayPal to complete transactions securely.
• Shipping Partners: We provide shipping carriers with necessary delivery information to get your fly tying materials to you.
• Legal Requirements: We may disclose information if required by law or to protect our rights and the safety of our customers.
• Service Providers: Trusted third parties who assist with website operations, always under strict confidentiality agreements.

We never sell your personal information to third-party marketers.

4. International Data Transfers

As we serve fly tiers globally (with some regional exceptions), your information may be transferred to and processed in countries other than your own. We ensure all transfers comply with applicable data protection laws and implement appropriate safeguards.

5. Data Security

We implement industry-standard security measures to protect your information:

• SSL encryption for all data transmissions
• Secure payment processing with PCI-compliant partners
• Limited access to personal information within our organization
• Regular security assessments of our systems

While we strive to protect your data, no electronic transmission or storage is 100% secure. We encourage you to use strong passwords and protect your login information.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data, subject to legal requirements
• Opt-Out: Unsubscribe from marketing communications (transactional messages about your orders will still be sent)
• Restriction: Request limitations on how we process your data

To exercise these rights, please contact us at [email protected].

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences (like currency selection)
• Analyze website traffic to improve the shopping experience for fly tiers
• Enable features like shopping carts and secure checkout
• Measure the effectiveness of our product pages for items like UV resins and hackle

You can control cookies through your browser settings, but disabling them may affect website functionality.

8. Children’s Privacy

Our website and fly tying products are not directed at children under 16. We do not knowingly collect personal information from children without parental consent.

9. Changes to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date at the top will indicate when changes were made. We encourage you to review this policy occasionally, especially before making purchases of new tools or materials.